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Best Time to Launch
Tuesday–Thursday 9–11am gets the highest open rates and engagement across email and social.
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Target the Right Media
Focus on food blogs and culinary podcasts with 10k–100k followers first — they respond more than large outlets.
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Follow Up Once
If no reply in 5 days, send one polite follow-up. After that, move on and keep pitching new contacts.
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Always Include a Link
Every piece of content should include your Cook-iQ store link. Make it effortless for people to buy.
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Visuals Matter
A great cookbook cover image dramatically increases social engagement. Always pair posts with strong visuals.
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Repurpose Everything
One press release becomes an email, tweets, LinkedIn post, and Instagram caption. Use every piece multiple times.